For the restyling of Bock Damm, the brand wanted a memorable relaunch of the product that highlighted how well it pairs with food.

For the campaign, we came up with a highly memorable character inspired by the “Bock” emblem from the historical Bock Damm brand image. A goat-man who is here to teach us that we shouldn’t have this beer with just anything.

To produce the goat head, we had the opportunity to work with the Oscar-winning studio DDT SFX.