The great selling point of Spray&Go is that it is the first spray moisturizer that absorbs in seconds. And to get this message across, we created pieces comparing the time it takes to moisturize to other quick actions. With an audio track of the seconds ticking by and a memorable, direct close: “Moisturized, ready, go.”

This formula was great to play with in special pieces, like the pre-roll ads on Youtube, in which the person on screen pressed the “skip ad” button before the viewer could.