Veri is water from the Pyrenees and the brand has always been associated with elevation and purity.

In this campaign, these two qualities were embodied by Anna Plana, a young shepherdess who, one day, moved into a small village in the Pyrenees to practice her craft and, to the surprise of the rest of the shepherds, adapted to the new lifestyle and stayed to start her own family.

A real story, told in a way that is true to the person and the environment. The audience really related to the commercial, which even made the news in the papers, on the radio and on TV in Catalonia.