Veri, the pure water from the Pyrenees, entrusted us with a new television campaign to communicate its two core brand values: origin and purity.

To achieve this, we proposed content that would showcase the Pyrenees in their purest form.

A campaign inspired by the Slow TV genre, conveying the water’s purity through the landscape itself.

The result is four uncut spots, without narration—devoid of action, yet full of life and purity.

Additionally, all the filmed material (over four hours) can be viewed on the brand’s website.

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