Veri is the mineral water that springs from the highest altitude in the Pyrenees. The campaign’s goal was to convey its origin and its defining trait: purity. To showcase that purity, we used a “slow TV” approach: fixed cameras capturing nature as it is – no cuts, no music, no editing, no voiceover. Eight locations across the High Pyrenees, more than 800 km travelled over 12 days, and over 20 hours of unfiltered footage. A disruptive campaign and multi-platform content piece that conveyed the brand essence and reinforced vital values,, such as preserving natural spaces.
