Kognia Sports Intelligence is a tech startup based on IA used for real-time tactical analysis of soccer games. Here at Smäll we had the opportunity to create its identity from scratch.

We came up with the name, brand concept and visual identity applied to all communication items: stationery, web programming and design, presentation documents and presentation videos, etc.

Una marca inspirada
en el camp, les dades
i la intel·ligència.

Kognia’s image is inspired by the visual system of collecting data on the playing field. With forms that evoke innovation and dynamism without losing the sporting tactical spirit and strategic vision.

Personalitat:

kognia_img_06

What we did:

Brand strategy
Brand positioning
Storytelling
Brand personality

Brand identity <
Naming
Baseline and taglines
Copywriting

Visual identity
Identity design
Art direction
Visual brand development

Digital
Visual design
Web development
Art direction
Motion

Related

Work