Once again this year, ISDIN is launching its line of sunscreen products. In order to encompass a broad target audience, with the premise that no two summers are the same, we created this campaign.

Based on this insight, we created a spot with several situations that convey summer scenes through feelings, framed in a setting that hits close to home: the Mediterranean.

The campaign was rolled out in various audiovisual and graphic pieces for TV and online, as well as visibility materials for points of sale (POS).