Royal Caribbean is considered one of the best cruise lines, with spectacular ships and great onboard experiences. For their first commercial in Spain, the goal was to launch Royal Caribbean International’s new positioning on the national market: “The sea is calling”.
Our proposal was to show the bond we all have with the sea, combining an evocative discourse with inspiring images and a poetic call to action.
This was the global launch of a brand’s new positioning: “The sea is calling”.
A production that we shot in 10 cities around the world.