Estrella Damm asked us to create a campaign to showcase their sponsorship of Sonar ’24. We focused on the power of spontaneity as a counterpoint to the festival’s techy feel – a reminder that to have fun, all you really need is the right attitude and an Estrella Damm. To do it, we borrowed a signature element of AI – the prompt – and brought it into real life as the campaign’s visual and narrative thread. A way to prove that the best moments are the ones we live without technology.